Many real estate agents and their companies try to out bid each other on marketing. They tout their 89-point marketing plan or 117-point marketing plan or 2,533-point marketing plan. It seems to be driven by a “more is better” philosophy. It gets kinda silly.
The marketing plan at CHR is different.
Rather than just do a bunch of stuff without any rationale behind it, I build a marketing plan around the latest research on how Buyers find houses. Knowing how Buyers find homes allows me to have an efficient, effective and targeted marketing plan.
Do you know…It turns out that 97% of Buyers first learn about their house from one of four sources: (1) their agent, (2) an internet search, (3) the yard sign or (4) word-of-mouth — someone they know tells them about the house. So, all my marketing efforts are directed at maximizing the exposure of your propertyin these four information channels.
As a result of this different approach, I and every CHR agent can tell you not only what we will do to market your house but also why we do it. Every item on our marketing plan is there for a specific reason and not just because it is stereo-typical for the industry.
You wanna be surprised by some “traditional” marketing methods that don’t make the list of effective home marketing? Give me a call.