If you’re considering selling your home and considering hiring a real estate agent, you might be wondering what your real estate agent is going to do to help make sure your house sells. The quick answer is “A Lot.” Here are a few of the specifics:
Help You Set the Price
The asking price might not sound like an obvious marketing strategy, but it is. Top notch Realtors price your home using all of their training, understanding of the market, and comparable sales. This means that your real estate agent will help make your house desirable to buyers from the beginning by helping you determine a competitive asking price.
Photographing Your Home
Your real estate agent should take great pictures of the property. Home buyers will see your home the internet initially. So, attractive photography is essential to making a good first impression.
Some real estate agents will take photos themselves, and others will hire a professional photographer if necessary. Your agent might also help you stage your home for photographs, and later for showings, in order to help you portray your home in its most flattering form.
MLS and Beyond
One of the biggest tools your real estate agent as is the Multiple Listing Service (MLS). The MLS is a huge database of home listings your real estate agent has access to. Keep in mind that home sellers can’t post their home directly to the MLS, so having a real estate agent to do this for you is the best way to get your home on the radar of other agents working hard for potential home buyers.
But the MLS is not the only thing that matters when marketing your property. Your Realtor should have a website that showcases all their properties for sale. This is just one more way for potential home buyers to see your home.
Agents should also use social media to help market properties. The best way to get people’s attention is to be present where people spend their time in the first place.